The National Tractor Pulling Championships (NTPC) is an open invitation event that attracts the largest number of competitors and fans of any outdoor super-national tractor pull in the world. An estimated 65,000 fans and over 300 competitors converge annually in Bowling Green, Ohio on the third weekend in August.The National Tractor Pulling Championships has an economic impact from its fans of $33,684,122.00 annually for our city, county and NW Ohio. Our fans do not come here for an event; they come to Pulltown for the experience.

Further study can be broken down into two distinct yet similar components: competitor and fan. There are over 425 competitors representing 31 states and Canada on the active files of the NTPC. Likewise, the fan base boasts residences in 45 states and Canada as well as 31 countries. Although the diversity of driver and fan is high, the concentration is definitely Midwest. The top six states in both categories are identical with Ohio leading the way followed in no particular order by Indiana, Illinois, Michigan, Kentucky, and Pennsylvania. Gender, age, and background have evolved in similar paths for both competitor and fan.

The roots of truck and tractor pulling began in the agricultural arena. The Northwestern Ohio Tractor Pullers Association (NWOTPA) has succeeded over the last two decades to broaden the fan base and therefore, fan appeal by concentrating on total family entertainment for the weekend event. Where once was just tractor pulling, now includes toy and trade shows, retired tractor museum, kiddie pedal pull, RC Tractor Pulling competition, various food and beverage concessions, and a midway that generates a large concentration of pullers and fans before and between pulling events.

Just as fans have evolved, human nature has caused the competitor to build bigger, better and more powerful machines. As technology and competitiveness increase, so does expense. Early tractor pulls events offered two or three divisions with the only difference being weight. Today’s events offer thirteen divisions including four truck and nine tractor-based vehicles. The past few years have seen women moving to the forefront of successful drivers. It is also encouraging to see younger competitors involved in the sport.

In addition to Pulltown (event), the NTPC also offers Camptown, largest camp ground for an outdoor motorsport event 4th only to Nascar’s Daytona, Bristol and Charlotte speedways. Fans arrive the Wednesday before the event and stay until Sunday morning, enjoying the company of old friends, good food, drinks, and concerts, in addition to the pulls, off road vehicles are also permitted on the grounds.

Whatever the situation may be, truck and tractor pulling continues to be popular here in the Midwest as competitor and fan base continue to broaden. The 200 members of the NWOTPA, the club that promotes the National Tractor Pulling Championships, recognize the appeal of the entertainment of the sport of truck and tractor pulling and continue to monitor it’s success by consistently offering the best in purse money, contingencies, and hospitality for both driver and fan. The most efficient way to offer this top treatment is by sponsorship through companies or individuals that have a unique relationship to those that participate and attend this event.

Thank you for your interest in the National Tractor Pulling Championships

• 83% Male, with an average age of 31 years
• 78% Between the ages of 25 and 54
• 78% Married
• 58% Earn between $40,000 and $55,000  (Ave. yearly $46,000)
• 73% Own a pickup truck
• 84% Employed in blue collar professions
• 80% Camp, Hunt, Fish and Boat
• 82% Purchase parts and supplies to maintain & repair their vehicles
• 89% Carry at least one credit card
• 86% Are favorably impacted by a company’s sponsorship of the National Tractor Pulling Championships

General Findings

• NTPC pulling enthusiasts are generally self-employed, do-it-yourself problem solvers who participate in outdoor activities with their leisure time
• NTPC pulling enthusiasts prefer activities that involve their family
• NTPC pulling enthusiasts prefer motorsports to stick and ball sports
• The largest percentage of pulling enthusiasts are employed in the agricultural, automotive and trucking industries

Methodology of Audience Study

ABT International

11344 W. Monticello / Suite 100

Westchester, IL 60154

• The company logo will appear on the National Tractor Pulling Championships Internet page.
• Two (2) trackside banners. (Max. size 30”x 96”)
• You will receive two (2) public address and/or video announcements in each of the five sessions.
• Space in the Trade Show to showcase your company’s products.
• Your company logo will appear on NTPC promotional event flyers.
• Your company logo will appear on the NTPC Souvenir Program cover.
• Your company logo will appear on the Sponsor’s Page in the NTPC Souvenir Program.
• Sponsor will receive fifteen (15) 1-day passes to the event.
• VIP parking.

All proposals and agreements are subject to the Northwestern Ohio Tractor Pullers Association Board of Directors’ approval.  The sponsor will provide all signage and promotional giveaways.

 PACKAGE PRICE – $2,500.00

• The company logo will appear on the National Tractor Pulling Championships Internet page.
• Two (2) flags to be placed on track equipment. (Max size 2’x3’)
• Two (2) trackside banners. (Max. size 30”x 96”)
• You will receive two (2) public address and/or video announcements in each of the five sessions.
• Space on the manufacturers’ midway or in the Trade Show to showcase your company’s products.
• Your company logo will appear on NTPC promotional event flyers.
• Your company logo will appear on the NTPC Souvenir Program cover.
• Sponsor will receive a half page ad in the NTPC Souvenir Program.
• Your company logo will appear on the Sponsor’s Page in the NTPC Souvenir Program.
• Sponsor will receive thirty (30) 1-day passes to the event.
• VIP parking.
• Access to the VIP suite.

All proposals and agreements are subject to the Northwestern Ohio Tractor Pullers Association Board of Directors’ approval.  The sponsor will provide all signage and promotional giveaways.

PACKAGE PRICE – $5,000.00

• The company logo will appear on the National Tractor Pulling Championships Internet page.
• Four (4) flags to be placed on track equipment. (Max size 2’x3’)
• Six (6) trackside banners. (Max. size 30”x 96”)
• You will receive four (4) public address and/or video announcements in each of the five sessions.
• Space on the manufacturer’s midway or in the Trade Show to showcase your company’s products.
• Your company logo will appear on NTPC promotional event flyers.
• Your company logo will appear on the NTPC Souvenir Program cover.
• Sponsor will receive a full-page ad in the NTPC Souvenir Program.
• Sponsor will receive forty-five (45) 1-day passes to the event.
• VIP parking.
• Access to the VIP suite.

All proposals and agreements are subject to the Northwestern Ohio Tractor Pullers Association Board of Directors’ approval.  The sponsor will provide all signage and promotional giveaways.

PACKAGE PRICE – $10,000.00

• The company logo will appear on the National Tractor Pulling Championships Internet page.
• Your company logo will appear on NTPC promotional event flyers.
• Sponsor logo will appear on television and newspaper advertisements. The company name will be mentioned in all radio commercials.
• Four (4) flags to be placed on track equipment. (Max size 2’x3’)
• One (1) trackside distance marker.
• Eight (8) trackside banners. (Max. size 30”x 96”)
• One set of trackside finish line markers.
• One set of trackside footage markers.
• You will receive six (6) public address and/or video announcements in each of the five sessions.
• Space on the manufacturer’s midway or in the Trade Show to showcase your company’s products.
• Your company logo will appear on the NTPC Souvenir Program cover.
• Sponsor will receive a full-page ad in the NTPC Souvenir Program.
• Sponsor will receive sixty (60) 1-day passes to the event.
• VIP parking.
• Access to the VIP suite.

All proposals and agreements are subject to the Northwestern Ohio Tractor Pullers Association Board of Directors’ approval.  The sponsor will provide all signage and promotional giveaways.

PACKAGE PRICE – $15,000.00

• The company logo will appear on the National Tractor Pulling Championships Internet page.
• The company logo will appear on all TV ads, radio commercials, and newspaper ads. (Example: Your Company Name Presents the National Tractor Pulling Championships)
• Your company logo will appear on NTPC promotional event flyers and bumper stickers.
• Sponsor will receive space on the manufacturers’ midway or in the Trade Show to showcase your company’s products.
• The company name will appear on the cover of the NTPC Souvenir Program. (Example: Your Company Name Presents the National Tractor Pulling Championships)
• Your company will receive one full-page advertisement in the NTPC Souvenir Program.
• You will receive eight (8) public address announcements in each of the five sessions.
• Sponsor will be recognized during live television programs and trackside filming in the following manner: Your Company Name Presents the National Tractor Pulling Championships.
• Sponsor will receive signage on the weight exchangers on both tracks.
• Eight (8) flags for track equipment. (Max. size 2’x3’)
• Ten (10) trackside banners. (Max size 30”x 96”)
• Finish line and track footage markers placed on both tracks.
• Sponsor will receive ninety (90) 1-day passes to the event.
• VIP parking.
• Access to the VIP suite.

All proposals and agreements are subject to the Northwestern Ohio Tractor Pullers Association Board of Directors’ approval.  The sponsor will provide all signage and promotional giveaways.

PACKAGE PRICE – $30,000.00

CONTINGENCY PROGRAM I

Will offer you, the sponsor, an opportunity to reward all competitors, display your products on the Manufacturer’s Midway, and meet the fans and competitors.

You will receive:

• Trade Show display. (Limited space available and lot is in addition to cost of sponsorship)
• Decals on all participating vehicles. (Size limitation)
• Two (2) trackside banners.
• Name on competition fliers.
• Name on program contingency page outlining the program.
• Opportunity to hand out information and meet all drivers.
• VIP Parking.
• Six (6) 1-day passes.

Cost of Program

• $600.00 payable to the Northwestern Ohio Tractor Pullers Association, Inc. (NWOTPA)
• Two (2) trackside banners. (Max size 30”x 96” each)
• Cash or product coupons worth a minimum of $100.00 to the first place competitors and $50.00 to the second place competitors. This program may be expanded to include any and all classes.

CONTINGENCY PROGRAM II 

This program offers most of the same benefits as Program I.  The main difference is that no space on the Manufacturer’s Midway is offered.

You will receive:

• Decals only on vehicles participating in your program. (Size limitation)
• Two (2) trackside banners.
• Name on competition fliers.
• Name on program contingency page outlining the program.
• Opportunity to hand out information and meet all drivers.
• VIP Parking.
• Six (6) 1-day passes.

Cost of Program:

• $300.00 payable to the Northwestern Ohio Tractor Pullers Association, Inc. (NWOTPA)
• Two (2) trackside banners. (Max size 30”x 96” each)

Cash or product coupons worth a minimum of $100.00 to the first place competitor and $50.00 second place competitors. This program may be expanded to include any and all classes.